Leading UK travel company launches major 2024 recruitment drive following record-breaking sales

More than 300 new businesses are being created with the help of Travel Counsellors, the UK’s fastest-growing travel company.

Travel Counsellors provides corporate concierge-style travel services for SMEs, and a highly personal, and enriching experience for premium leisure travellers. The company’s recruitment drive reflects the travel industry’s resilience, as recent research from Travel Counsellors indicates that consumers are looking to travel more in 2024, with holidays their number one spending priority.

Expert travel advisors run their own travel business, empowered by Travel Counsellors’ digitally enabled platform with the supportive network of the global community, and are ideally placed to disrupt the travel market. The business is aiming to attract individuals with a passion for travel who are interested in setting up their own business, from those at the start of their careers, to returners to the industry and others who may be working outside the travel industry and looking for a career switch.

A career with Travel Counsellors offers the unique opportunity for business owners to scale on their own terms with limitless potential, specialising in corporate or leisure travel, or a combination of both. New joiners are also able to work in a myriad of ways as sole traders, teams and family businesses to support new ways of working.


The recruitment drive follows Travel Counsellors’ record performance in 2023 and strong growth trajectory, with £350m of departures already booked for FY24 – up 30% on the equivalent period in FY23. Looking ahead, the company will invest £15m in its proprietary technology platform and will remain focused on providing unparalleled levels of care and expert advice to its customers.

This year, Travel Counsellors reached the milestone of 2,000 independent travel business owners from a range of different backgrounds which encompasses travel industry veterans, former professional athletes, public sector workers and many more.


Matt Harding, Director of Franchise Sales of Travel Counsellors, says: “This is our biggest single recruitment push ever, and we are keen to attract new talent to help take the business to the next level.

“By embracing diversity, providing comprehensive training and fostering mentorship, Travel Counsellors ensures that every business owner, regardless of their professional background, has the resources and support to thrive in the travel industry. We set ourselves apart through a unique recruitment approach centred on relationship building, nurturing and transparency to ensure the right fit for each individual that is looking to join us.”


Travel Counsellors’ Travel Academy programme, accredited by the Institute of Travel and Tourism (ITT), ensures that those new business owners who have never worked in the industry before are fully supported before embarking on their entrepreneurial journey. Each Travel Counsellor is paired with a mentor and gains access to an accredited personal business coach. In 2024, the latest partnership with the ITT’s Future You Foundation will see a number of those new to the travel industry win a place on the Academy programme worth £10,000, with a focus on attracting young talent, diversifying the candidate pool for the company and injecting fresh perspectives into the travel industry.

Travel Counsellors’ network of expert advisors includes:


Andy Gilhooly, former Police Inspector from Edinburgh

Following a 30-year career in the police force, Andy joined the company via the Travel Academy route. Within four months, Andy achieved ‘Gold’ status which accounts for the top performers in the company and has continued to maintain Gold throughout his career with Travel Counsellors.


Stephanie Clawson, 28-year-old retired cheerleader from West Yorkshire

Stephanie turned her passion for cheerleading into a career when she set up her own travel agency CheerTravel, with Travel Counsellors. She now organises teams of cheerleaders to travel to the World Championships in Florida and over the last 12 months coordinated travel for over 2,500 people in total.


Matt Carter, youngest Academy trained Travel Counsellor from Cambridge

Matt always knew he wanted to work in travel and has had the opportunity to explore many bucket-list destinations, from Australia to Hong Kong and Singapore, Thailand and the Caribbean. He came to Travel Counsellors through the Academy and is one of the company’s youngest businesses owners at the start of his journey.


Ruth Inglis, lawyer from Edinburgh

Ruth used her people skillsets developed by managing, coaching and mentoring staff during her role as a lawyer for the Scottish Government to launch her business as a Travel Counsellor.  During a career break, Ruth knew she wanted to work in travel, and now enjoys bringing people’s travel dreams to life as well as getting more opportunities to travel herself.


Mairead Devine, new mum from Tyrone, Northern Ireland

After having a baby, Mairead wanted to turn her dream of running her own travel business into a reality. Mairead enjoys the flexibility of being an entrepreneur, being able to build her own business and be present for her family at the same time. The network of Travel Counsellors has given Mairead a sense of community that has enabled her to build her confidence and make a huge difference to not only her business but also her own development.