By Need to See IT News Team 
Patryk Luszcz, UK regional director for Profitroom, the award-winning booking platform, says that April’s National Insurance and price rises will negatively impact the struggling hospitality industry.
He said: “The hospitality sector wasn’t expecting positive news from last week’s Spring Statement and unfortunately, it delivered on low expectations.
“The Government has offered little to help an industry that brings millions into the UK economy and many of the measures coming into force will actively damage the prospects of hotels. They are being squeezed by reduced spend from cautious customers and increased costs across the board due to inflation and staff costs.
“With staffing shortages, National Insurance hikes and rising wages, hoteliers are facing mounting pressure, forcing them to make tough choices just to survive.
“With time and resources stretched, many hoteliers simply don’t have the bandwidth to rethink their operations or optimise with fewer, more expensive staff.
“There are platforms out there, like Profitroom, that can help without adding to hotels’ headaches or costs, with performance-based models that are motivated to deliver, essential when every aspect of a hotel must boost profitability.
“This will be even more important as economic pressures continue to grow and customers have less disposable income for breaks. Hotel owners will need to find ways to drive more direct bookings, and tools that streamline this process can make a significant difference.”